THE BIG SOFA

This giant sofa emerged as a strategy of guerrilla marketing. The plan was to evoke the nostalgic feeling of sitting on a sofa as a child and not even touch the ground with your vert.Everyone that sits on it looks like it has shrieked a few inches, making it appealing to everyone from children to adults.

Date:

January 18, 2018


Client:

Avignon City Hall


Category:

Guerrilla Marketing