To activate the WOPS Festival promotion in Toulouse, the Umbrella Sky Project dressed up in the colors of the event logo and settled on one of the main streets of the French city, two weeks before the official opening of the event. This way it was possible to draw the attention of the local people, televisions and media in general, without costs with publicity. The event turned out to be a huge hit and sold-out.

Date: October 1, 2015
Client: Walk on the Pink Side
Category: Art Installation,Project