To activate the Just‘Rosé event promotion in Sanary-sur-Mer, the Umbrella Sky dressed up in pink and headed to the south of France.

2500 umbrellas were distributed throughout the main streets of the traditional trade that would also be the stage of the Rosé wine festival.

The results were excellent at the level of promotion in the press and social media, and resulted into a sold out event.

Date: April 1, 2016
Client: Just'Rosé
Category: Art Installation,Project